Vietnam Airlines partners with Sabre for global expansion

Monday, March 17, 2025

Vietnam Airlines is taking a major step toward global expansion by partnering with Sabre Corporation to optimize network planning and revenue management.

This strategic move supports the airline’s ambitious international growth plans, which include new routes to the US, Germany, India, Italy, and the Philippines, with further expansion across Europe, North America, Australia, and Asia.

Meanwhile, Singapore Airlines (SIA) is embracing artificial intelligence (AI) technology through a partnership with Salesforce to enhance its customer service capabilities. By integrating AI-powered tools, SIA aims to improve response times and provide personalized, data-driven customer support.

According to the Civil Aviation Authority of Vietnam (CAAV) and the International Civil Aviation Organization (ICAO), airline digital transformation is key to achieving operational efficiency and competitive advantage.

These strategic moves by Vietnam Airlines and Singapore Airlines reflect a broader trend of airlines investing in advanced technology solutions to boost efficiency and customer satisfaction.

Vietnam Airlines Expands Globally with Sabre

Vietnam Airlines has selected Sabre’s Network and Planning Optimization technology to guide its route expansion and revenue management. The airline will deploy a suite of Sabre tools, including:

• Fleet Manager – Aligns aircraft capacity with passenger demand.
• Profit Manager – Helps forecast and maximize network profitability.
• Network Manager – Optimizes hub operations and codeshare partnerships.
• Schedule Manager – Develops revenue-driven flight schedules.

This technology integration aligns with the Vietnamese government’s aviation strategy, which aims to position Vietnam Airlines as a leading global carrier. Nguyen Quang Trung, Director of Corporate Planning and Development, emphasized the importance of data-driven decision-making in the airline’s growth.

“As we prepare to expand our global network, having the right technology to guide smart, data-driven decisions is essential. Sabre’s solutions will help us pinpoint profitable routes, create optimized schedules, and stay agile in a dynamic environment—delivering greater value for both our passengers and our business,” he said.

According to the Vietnam National Administration of Tourism (VNAT), Vietnam Airlines’ expansion supports the country’s goal of attracting more international tourists and business travelers, particularly from key markets like the US, Europe, and Australia.

Singapore Airlines Enhances Customer Service with AI

Singapore Airlines is also making strides in digital transformation by integrating AI-powered customer service solutions in partnership with Salesforce. The airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer service platform, allowing it to enhance interactions and streamline support processes.

How AI is Transforming Customer Service at SIA:

• Agentforce – Uses AI-driven virtual agents to automate routine tasks, allowing human representatives to focus on more complex interactions.
• Data Cloud – Aggregates customer data to provide personalized support and solutions.
• Einstein AI – Summarizes customer interaction history and provides real-time assistance to customer service representatives, reducing response times and improving efficiency.

According to the Civil Aviation Authority of Singapore (CAAS), airlines are increasingly investing in AI and automation to improve operational efficiency and customer satisfaction. Singapore Airlines’ partnership with Salesforce reflects this industry-wide push toward digital transformation.

Salesforce AI Research will also collaborate with Singapore Airlines to develop new AI solutions tailored to the airline industry, ensuring continuous innovation in customer engagement strategies.

The Future of Airline Technology & Customer Experience

Both Vietnam Airlines and Singapore Airlines are embracing next-generation aviation technology to remain competitive in the evolving global airline industry.

• Vietnam Airlines’ partnership with Sabre enhances its ability to strategically expand its network and improve profitability.
• Singapore Airlines’ AI-driven customer service tools ensure more efficient and personalized interactions with passengers.

With the aviation industry recovering from the pandemic and international travel demand rising, airlines investing in cutting-edge digital solutions will be better positioned to adapt to changing market dynamics and enhance passenger experience.